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Skyline Furniture
Careers

Creative Director

Job Description

As the Creative Director at Skyline Furniture (Cloth & Company), you will play a pivotal role in shaping the visual identity and creative direction of our brand. You will lead a talented team of designers and creatives to develop innovative and compelling products, designs, and branding strategies.

Responsibilities

  • Team Management:
    • Provide leadership, guidance, and mentorship to the creative team, fostering a collaborative and innovative work environment.
    • Set clear goals and expectations for team members and evaluate performance regularly.
    • Delegate tasks effectively, ensuring optimal utilization of team resources and talent.
    • Foster a culture of creativity, accountability, and continuous improvement within the team.
  • Customer Support:
    • Collaborate with Account Management team to develop customer-specific strategies inclusive of product and textile development, 3d rendering efforts, and marketing initiatives.
    • Create compelling presentations for potential and existing customers to showcase product lines, brand identity, and creative concepts.
  • Trend Responsibilities:
    • Research and analyze global trends in design, fashion, culture, and consumer behavior.
    • Translate trend insights into actionable strategies for product development, branding, and marketing.
    • Collaborate with design and marketing teams to integrate trend-inspired elements into product designs, marketing campaigns, and brand activations.
  • Product Development:
    • Lead the conceptualization, design, and development of new products from ideation to launch.
    • Collaborate with cross-functional teams including product development, account management, and manufacturing to ensure product alignment with brand vision and market needs.
    • Stay abreast of industry trends, market insights, and consumer preferences to inform product development strategies.
  • Textile Design:
    • Oversee and manage the textile design process from concept development to finalization, ensuring timely delivery and adherence to design briefs.
    • Work closely with freelance textile designers to develop patterns that meet quality standards and production requirements.
  • Textile Sourcing:
    • Identify and evaluate potential textile suppliers based on quality, cost, reliability, and ethical standards.
    • Negotiate pricing, terms, and contracts with textile suppliers to ensure competitive advantage and cost efficiency.
    • Collaborate with cross-functional teams to define textile requirements and specifications for product development.
  • Branding:
    • Define and maintain the brand's visual identity, including logos, typography, color palettes, and brand guidelines.
    • Collaborate with cross functional teams to ensure brand consistency across all touchpoints, including packaging, advertising, social media, and digital platforms.
  • Photography and Videography:
    • Direct and oversee photoshoots and videography for product campaigns, marketing materials, and social media content.
    • Work closely with photographers, videographers, stylists, and models to achieve desired aesthetics and brand messaging.
    • Edit and retouch images and videos as needed to meet quality standards and brand guidelines.
  • Social Media and Website Oversight:
    • Develop and implement social media strategies to increase brand visibility, engagement, and followership.
    • Oversee the creation of content for social media platforms, ensuring alignment with brand identity and messaging.
    • Monitor and analyze social media performance metrics to optimize content and strategy.
    • Collaborate with web development teams to ensure the website reflects the brand's aesthetic and messaging.
    • Oversee the creation and updating of website content, including product pages, collection pages, and landing pages.
  • Collaborations:
    • Identify and initiate collaborations with external partners, influencers, and brands to enhance brand visibility and reach new audiences.
    • Coordinate cross-promotional activities and creative projects with collaborators to maximize mutual benefits and brand exposure.

Qualifications

  • Bachelor's degree in Design, Fine Arts, Fashion, or related field; Master's degree preferred.
  • Proven experience 5-10 years in a similar role within the furniture or related field.
  • Demonstrated success in building and leading high-performing creative teams.
  • Strong creative vision and ability to translate concepts into compelling visual designs.
  • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong understanding of textiles, fabrications, and production processes.
  • Knowledge of branding principles and experience developing brand identities.
  • Experience with photography and videography direction, including knowledge of video editing software.
  • Experience with social media management, website oversight, collaborations, trend analysis, customer presentations, and team management.
  • Excellent communication and presentation skills.

To Apply

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